Revathy SEO Analyst

Monday, September 10, 2018

Importance of google analytics

Google Analytics

Google analytics is a free service offered by google, It helps to track and report website traffic. Now a days google analytics is widely used website service. When the google analytic tracking code is paste in page tags, It helps to collect visitor data. Tracking code is a snippet of java script code that paste to every pages of the website.Google analytics introduce by google in the year of 2005.

Now , It has two additional version Google analytics 360 and Google analytics for mobile apps.

In google analytics , we can create up to 100 blog pages. It is the best google tool for website to improve it's quality . The google analytics tracking code is place between <head>...</head> HTML tag. In older version the tracking code was placed just before body close , it cause page loading problems. By using google analytics , we can identify poorly performing pages, where user came from, geographical position etc.

By using google analytics we can find out:

-Number of visitors in your website

-More popular web page

-The most interested web page by the visitor

-bounce rate and exit rate

Create a google analytics account:

1.Go to google analytics web page. If you already have a google analytics account, then click sign in.

If you do not have a google analytic account , then create an account.

2.click sing up.

3.Fill the account name , website URL ,Website name , select industry and reporting time zone.

4.click Get tracking ID

5.If you agree Google analytics terms and condition , then click I Accept

6.Paste tracking ID to your website.

Types of visit

1.Direct traffic: The direct traffic is defined as the URL is directly type in search box .

2.Organic traffic: The organic traffic is define as ,find our website by using search engine like google or yahoo

3.Social media traffic: The social media traffic is defined as, The visit get through social media like twitter, face book etc

4. Referral traffic: In this traffic the visitor came to your website from other website. That means when the user click on the hyperlink to go to another page website.

5.Traffic from ads: In this traffic the visitor came to your website from google ads.

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History and evolution
On page optimization REVATHY

Google Web Master Tool

The Google Webmaster Tool , now a days it's called Google search console. It is free Website service for webmasters. which helps to webmaster to check indexing status and optimization result.

Webmaster Tool introduced by google and it will tell how many user are visit your site.

Webmaster tool features:

-It helps webmaster to check if there are any error in the website

-When the google bot's access a particular site , webmaster can find out crawl rate

-list crawl error

-Receive notification from google

-list internal and external link

-check security issues

Steps followed by web master tool:

1.Create account:

First sign into webmaster tool account, which account can easily access by gmail account.

2.Add site:

login to account- go to home page -then click "add a property button" - then add your website address by clicking add site button - past URL into the text box - click continue button

3.Verification:

In verification process google provide the authorship on your website. Verifying ownership of your site in webmaster tool, provide you and google a secure channel for giving and receiving information. Verification doesn't affect your site performance in google search result.

4.Verification methods:

There are mainly four methods for verification process

a)Domain name provide: It is very important to put domain name in verification process because which used to index your site page. We can set domain as www or non www. The preferred domain name can used for your site in the search result.

b)HTML file upload: By uploading HTML file into your site , it helps to verifying ownership of a site.

c)HTML meta tag: By adding meta tag , you can verify your ownership of the site. It helps to give more information about the error

d)Google analytics: By using google analytics , we can track the website taffic

5.Crawl:

Crawling process is done by google bot's. After crawling , we can find out errors in our website. It helps to identify various issues in our site. Google show the search result , only crawling process is done.

6.Fetch as Google:

It helps how people can view a published web page in google. Which is also Webmaster feature. It guide you to submit pages in google index manually, and make the work more easier and quicker . Therefore google identify the changes in our website.

FOR MORE DETAILS
History and evolution
On page optimization REVATHY

Wednesday, September 5, 2018

On Page Optimization

In SEO ,On page optimization make big impact on our page ranking.Some factors that affect search engine ranking are:-

Types Of On Page Optimization

1.Title tag optimization:

Title tag helps google to find out what our page about.which is written as an HTML element ,specified on our web page. when the user search on the text bar , the title tag are displayed as a clickable head line. which is also an important factor that will affect the impression of web page.

title tag format example:<title>title name</title>.

snippet: which contain URL,Title and description of that web page.

For ranking we can include focused keyword on the title tag. In title tag the symbols will not be written directly because it's interrupt google bot's crawling. The title should be unique and simple and google not allow title duplication.

In the case of title optimization , 55 to 60 character are on the title tag. If your title exceed more than character ,in search result the title to display not properly. The google display maximum 512 pixel width character. The pixel width is mainly depends on the character in the title tag. Do not write title tag completes capital letters and spelling mistake, grammatical error will cause decrease impression. CTR is an important term that is used in title tag optimization.

CTR(click through rate): It is defined as , the percentage of click trough impression.

If we are not provide title tag or it's not suite for our web page,google prefer title as body position of the content(h1).

2.Meta description optimization:

In meta description , it provide brief idea of web page.which written as one sentence or short paragraph and display on the search engine result.it should be unique. The meta description length will change based on the situations. The optimal length is different in case of page and post.in page the character between 155 to 160. In post the character does not exceed above 155. The meta description helps to the searchers to decide whether the content is relevant or not.

code sample:<meta name="description" content="your content".>

3.content optimization:

The content of the page provide a detail information about that page. In a marketing world content is affected by supply and demand.

anchor text: In the case of anchor text ,the hyperlink display on a visible character or word , it helps to go another article or web page. Normally it appears as blue underlined text, but we can change the color through HTML code. which act as fuel of that content.

code sample:<a href="link">anchor text</a>

4.keyword optimization:

After the introduction of panda updation , google look more closely at keywords in the content. Keyword density is an important term used in keyword optimization. It is defined as , the percentage of times a keyword that used on the web page, compared with total number of words on that page. Now a days google can not consider keyword density. The over usage of keyword cause keyword stuffing

5.body section optimization:

The h1 is consider as the most important tag on body section. When the user open our website, he/she first attract the h1 tag. Normally one page have one h1 tag.

Sand box: When google bot's confuse our web page identity , then it save the data on sand box. Which is consider as temporary store.

6.image optimization:

It is very simple optimization. The google bot's have no ability to understand image directly. Mainly three factors affect image optimization.

1.Alt name: Alt name stands for alternative name or alternative text. Which is displayed in the place of image , if the image is not shown. Alt text helps google bot's to find out what type of image in the web page.

2. Relevant image: In image optimization, image relevance is important factor. That is, what kind of content showing in the web site, the image should be relevant to that.

3.File name of image: Before uploading image to our web site, ensure that , the file name is relevant to our web page.

5.authorship optimization:

When some has an authorship account ,there name and content description shown in the search result. It help to improve the editorial power of author. For business marketing , google authorship is necessary.

steps for google authorship:

1.create a google+ account

2.google+ account linked by blogger account

3.For establish author ship , rel="author"

About more details Revathy

stepping stone of SEO

The Stepping Stone of Google and Transformation Of SEO

In 1998 the Google company was offically launched.now a days google is the most widely used web search engine.which introduce google news in 2002, Gmails in 2004,google maps in 2005,google chrome in 2008.

What is SEO?

You were slightly heard about SEO. It’s mainly stands for “Search engine optimization”. it’s really important in today digital world. We can choose SEO technique in two ways. Such as black hats and white hats . In terms of black hats , it deals with unethical hacking , which is not good way. In white hats , it deals with ethical hacking .

In SEO we use mainly three terms

1.crawling

2.indexing

3.catching

Crawling:-it is a programme, when the Google visit your web page for scanning and analyse purpose .this process is done by Google robots

Indexing:-After crawling , the result will put on the data base index

Catching:-After crawling ,the Google take the snap shoot of that website.

In SEO the webmaster role is very important .The person who controls the website will be webmaster of that website . He is the only person who can made changes in that website.

In SEO strategy can be divided into two

1.on page/on site Technique

2.off page/off site Technique

On page Technique :- In the case of on page Technique , what is your page about and it also made inner changes in the website.

Off page Technique:- In the case of off page Technique , how to increase your website rank by using outer modification and also helps to popular your site . Main examples are link building and usage of social media.

For ranking the website Google introduce some specifications

1.content specific:- In this methods ,it mainly depends on the key words. The particular keywords stuffing on the website ,it helps to rank the website. Many people have misuse this method for ranking by using keyword stuffing (it is black hat SEO technique for ranking the website by stuffing a particular keyword on the website),but they are not making any changes in the website ,it only concentrate for ranking the web page .Therefore, Google developed an another method called link specific.

2.Link specific:- It is mainly depends on the links. The ranking of the website according to the number of links get into the website, but it didn’t last longer because lot’s of links seller come forward to sell the link by cash. it helps to rank the website but the quality of website will not be changed. consequently ,Google introduced another methods called quality link specific.

3.quality link specific:- In this case the ranking of website increased due to how much quality link get into the website . The quality links means highly page rank links . which award by Google.

Sometimes two website get same number page rank links. In this case google prefers topic related page rank links . However this method didn’t last longer due to highly page rank link seller come forward to sell their links. Since the page rank is awarded by google, it couldn’t control by google.After that google introduce a new method called “passing the juice”. It is colonical terms,use to reference SEO value of a hyperlink.In this case as power share due to link shares.

By stop the passing of equity we can use REL=no follow.

for example:<a href = http://softloom.com”rel=no follow”>softloom</a>.

Importance of google adsense and google adwords

Google adsense:- It is an advertising platform service by Google. This program is developed for website designers , the google display video or image advertisements on website pages .The website publishers can earn money when site click .

The Google can only power to control and mange the advertisements and Web distributers basically need to develop a free AdSense account , record and reorder gave code to show the promotion . Income utilizing adsence is created on a for every snap or per-click.

Now a days ,Google offers different type of AdSense programs, it’s mainly depending on the type of content .

Google Adwords:- It is an online advertising service developed by google. Google offers promotions which show up in indexed lists on google.com with the utilization of Google AdWords or commercials that show up on different sites through the Display Network and Google's AdSense program. It is payed programme.

Pogo sticking:- Pogo-sticking is a term used to depict what happens when a client enters your site from a search engine results page (SERP) and afterward leaves your page, returning to the SERPs. From that point, they tap the following outcome or go to an alternate site.

This is the most horrible case situation in SEO.

Bounce rate:- Bounce rate is a metric that estimates the level of individuals who arrive on your site, and do totally nothing on the page they entered. So they don't tap on a menu thing, a 'read more' connection, or some other interior connections on the page. This implies the Google Analytics server doesn't get a trigger from the guest. A client bounces when there has been no commitment with the greeting page and the visit closes with a solitary page visit.

Social media signals:- Social media signals refers to a site page's aggregate offers, preferences and by and large social media perceivability as seen via web crawlers.

Google Updations

Google updates there algorithm for the quality of result

1.panda updates

2.penguin updates

3.pigeon updates

4.hummingbird updates

Panda updates(2011):-The updation against content spamming activities

Content spamming activities:

-content duplication(copy the content from existing website)

-content spinning (rewriting the content from different ways)

-low quality content(the website have low quality content)

-thiny pages(the quantity of content is low)

-keyword stuffing(it is black hat seo technique ,the particular keyword stuffing in the website)

In 2014 google introduce new panda updation called panda 4.0.which is added into main algorithm as permanent filter

Penguin updation:-The updation against link spamming activities

Link spamming activities:-

-paid links(collected the links by link sellers)

-link exchange(the two website links are exchanges for ranking)

-link framing(the links build by automatic machines)

-comment spamming(the links are paste i the comment box)

-wiki spamming(take the link from wikipedia)

-guest blogging(publish the article in another website)

In 2016 google introduce new penguin updation called penguin 4.0.which is added as real time updation,it is depends on the local SEO updation.

Humming bird updation:- It is based on the sematic search result .which is defined as, the google provide a detail search result. It is mainly depends on the users feedback and fact . Google introduce an advanced version humming bird updation is called rank brain(2015)

manual action is defined as, the general updations cannot be affected highly page rank sites .

Revathy