Google Analytics
Google analytics is a free service offered by google, It helps to track and report website traffic. Now a days google analytics is widely used website service. When the google analytic tracking code is paste in page tags, It helps to collect visitor data. Tracking code is a snippet of java script code that paste to every pages of the website.Google analytics introduce by google in the year of 2005.
Now , It has two additional version Google analytics 360 and Google analytics for mobile apps.
In google analytics , we can create up to 100 blog pages. It is the best google tool for website to improve it's quality . The google analytics tracking code is place between <head>...</head> HTML tag. In older version the tracking code was placed just before body close , it cause page loading problems. By using google analytics , we can identify poorly performing pages, where user came from, geographical position etc.
By using google analytics we can find out:
-Number of visitors in your website
-More popular web page
-The most interested web page by the visitor
Create a google analytics account:
1.Go to google analytics web page. If you already have a google analytics account, then click sign in.
If you do not have a google analytic account , then create an account.
2.click sing up.
3.Fill the account name , website URL ,Website name , select industry and reporting time zone.
4.click Get tracking ID
5.If you agree Google analytics terms and condition , then click I Accept
6.Paste tracking ID to your website.
Types of visit
1.Direct traffic: The direct traffic is defined as the URL is directly type in search box .
2.Organic traffic: The organic traffic is define as ,find our website by using search engine like google or yahoo
3.Social media traffic: The social media traffic is defined as, The visit get through social media like twitter, face book etc
4. Referral traffic: In this traffic the visitor came to your website from other website. That means when the user click on the hyperlink to go to another page website.
5.Traffic from ads: In this traffic the visitor came to your website from google ads.
FOR MORE DETAILS
History and evolution
On page optimization REVATHY
FOR MORE DETAILS
History and evolution
On page optimization REVATHY
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