On Page Optimization

On Page Optimization

In SEO ,On page optimization make big impact on our page ranking.Some factors that affect search engine ranking are:-

 Types Of On Page Optimization 

1.Title tag optimization:

Title tag helps google to find out what our page about.which is written as an HTML element ,specified on our web page. when the user search on the text bar , the title tag are displayed as a clickable head line. which is also an important factor that will affect the impression of web page.

title tag format example:<title>title name</title>.

snippet: which contain URL,Title and description of that web page.

For ranking we can include focused keyword on the title tag. In title tag the symbols will not be written directly because it's interrupt google bot's crawling. The title should be unique and simple and google not allow title duplication.
                                     
   

 

In the case of title optimization , 55 to 60 character are on the title tag. If your title exceed more than  character  ,in  search result the title to display not properly. The google display maximum 512 pixel width character. The pixel width is mainly depends on the character in the title tag. Do not write title tag completes capital letters and spelling mistake, grammatical error will cause decrease impression. CTR is an important term that is used in title tag optimization.

CTR(click through rate): It is defined as , the percentage of click trough impression.

If we are not provide title tag or it's not suite for our web page,google prefer title as body position of the content(h1).

2.Meta description optimization:

In meta description , it provide brief idea of web page.which written as one sentence or short paragraph and display on the search engine result.it should be unique. The meta description length will change based on the situations. The optimal length is different in case of page and post.in page the character between 155 to 160. In post the character does not exceed above 155. The meta description helps to the searchers to decide whether the content is relevant or not.

code sample:<meta name="description" content="your content".>

                                            

3.content optimization:

The content of the page provide a detail information about that page. In a marketing world content is affected by supply and demand.

anchor text: In the case of anchor text ,the hyperlink display on a visible character or word , it helps to go another article or web page. Normally it appears as blue underlined text, but we can change the color through HTML code. which act as fuel of that content.

code sample:<a  href="link">anchor text</a>

4.keyword optimization:

After the introduction of panda updation , google look more closely at keywords in the content. Keyword density is an important term used in keyword optimization. It is defined as , the percentage of  times a keyword that used on the web page, compared  with total number of  words on that page. Now a days google can not consider keyword density. The over usage of keyword cause keyword stuffing

5.body section optimization:

The h1 is  consider as the most important tag on body section. When the  user open our website, he/she first attract the h1 tag. Normally one page have one h1 tag. 

Sand box: When google bot's confuse our web page identity , then it save the data on sand box. Which is consider as temporary store. 

6.image optimization:

It is very simple optimization. The google  bot's have no ability to understand image directly. Mainly three factors affect image optimization.

1.Alt name: Alt name stands for alternative name or alternative text. Which is displayed in the place of image , if the image is not shown. Alt text helps google bot's to find out what type of image in the web page.

2. Relevant image: In image optimization, image relevance is important factor. That is, what kind of content showing in the web site, the image should be relevant to that.

3.File name of image: Before uploading image to our web site, ensure that , the file name is relevant to our web page.

5.authorship optimization:

When some has  an authorship account ,there name and content description shown in the search result. It help to improve the editorial power of  author. For business marketing , google authorship is necessary.

steps for google authorship:

1.create a google+ account

2.google+ account linked by blogger account

3.For establish author ship , rel="author"

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